The situation
A great agency running on the founder's inbox.
Toubkal Wanderers runs guided treks across the Atlas range out of Marrakech. M'hammed, the founder, had built a real reputation: five-star reviews, repeat clients, word-of-mouth that filled the calendar most summers. The bottleneck wasn't the product. It was him.
Forty inbound emails a week, most asking the same five questions about itineraries, fitness level, and pricing. A blog that hadn't been updated since 2024. Three keywords competitors were beating him on because they had a junior marketer and he had Sundays.
The roadmap
A short discovery, two workflows worth building first.
We spent week one shadowing M'hammed's actual workdays: the inbox triage, the WhatsApp threads with guides, the quote prep he did standing in his kitchen at 11pm. Week two ranked the bets: which workflows would pay back fastest, which would shave the most off his Sundays, and which would compound.
Two made the cut. A lead-gen assistant on the website that handles the FAQ-shaped questions and surfaces only the leads that need M'hammed's actual judgment. And a content engine that turns guide voice-notes and trip transcripts into SEO posts that read like a human wrote them, because in a way, a human did. Both run end-to-end, no human-in-the-loop required.
The content engine
Voice notes + trip logs
Guides drop WhatsApp voice notes into an n8n inbox after each trip. Transcripts go into a vector store, tagged by route and season.
Brief → outline → draft
A research agent pulls SEO targets, builds an outline from real transcripts, and drafts a post in M'hammed's tone. No invented details. Only what guides actually said.
Review → publish → measure
M'hammed reviews drafts in 15 minutes on Sunday. Posts auto-publish to Ghost, get indexed, and route their performance back into the next briefing run.
The result
In production: shipping, monitored, measurements landing Q3.
The lead-gen assistant filters out tire-kickers and routes serious enquiries with the answers already attached. The content engine publishes posts on real trekking queries: itineraries, kit lists, acclimatization, season picks. End-to-end, no human-in-the-loop. M'hammed reviews monthly. Numbers on leads, SEO traffic, and time saved land Q3 once we have a comparable window.
The build runs on a budget M'hammed reviews monthly. We check in quarterly, not weekly. That's the point.
Built our lead-gen assistant and content engine. Running since May 2026, fully automated, no human-in-the-loop on posts.